Asian Pacific Partners for Empowerment, Advocacy and Leadership (APPEAL) is a national organization working towards social justice and a tobacco-free Asian American, Native Hawaiian and Pacific Islander (AA and NHPI) community.
Founded in 1994, APPEAL was originally a program of Asian Health Services, a local community health center in Oakland, California. It has since established itself an important national network providing key technical assistance and resources on health justice.
Our Mission: To champion social justice and achieve parity and empowerment for Asian Americans, Native Hawaiians and other Pacific Islanders by supporting and mobilizing community-led movements through advocacy and leadership development on critical public health issues.
Our Vision: Towards health parity and justice
Over the years, and with the help and support of our partners and communities, APPEAL's accomplishments have included:
- Developing innovative community models on capacity building, leadership development, and advocacy.
- Training more than 600 community leaders from across the U.S. and Pacific Islands to conduct tobacco control activities in their communities.
- Launching major advocacy campaigns to counter the targeting of AA and NHPI communities by the tobacco industry.
- Conducting more than 300 capacity building trainings with organizations throughout the U.S. and Pacific and provided comprehensive technical assistance and training to local advocates and community based organizations.
- Publishing educational kits on AA and NHPI tobacco control issues, including making tobacco relevant to AA and NHPI communities; needs assessment; and program evaluation.
- Developing and advocating a national tobacco control policy framework for a comprehensive approach to AA and NHPI tobacco control issues
APPEAL's members include over 600 community-based organizations, community leaders, community health centers, researchers, and state and local health departments.
Current funding sources