Asian Pacific Partners for Empowerment, Advocacy
& Leadership



About

About

Asian Pacific Partners for Empowerment, Advocacy and Leadership (APPEAL) is a national organization working towards social justice and a tobacco-free Asian American, Native Hawaiian and Pacific Islander (AA and NHPI) community.

Founded in 1994, APPEAL was originally a program of Asian Health Services, a local community health center in Oakland, California. It has since established itself an important national network providing key technical assistance and resources on health justice.

Our Mission: To champion social justice and achieve parity and empowerment for Asian Americans, Native Hawaiians and other Pacific Islanders by supporting and mobilizing community-led movements through advocacy and leadership development on critical public health issues.

Our Vision: Towards health parity and justice

Over the years, and with the help and support of our partners and communities, APPEAL's accomplishments have included:

  • Developing innovative community models on capacity building, leadership development, and advocacy.
  • Training more than 600 community leaders from across the U.S. and Pacific Islands to conduct tobacco control activities in their communities.
  • Launching major advocacy campaigns to counter the targeting of AA and NHPI communities by the tobacco industry.
  • Conducting more than 300 capacity building trainings with organizations throughout the U.S. and Pacific and provided comprehensive technical assistance and training to local advocates and community based organizations.
  • Publishing educational kits on AA and NHPI tobacco control issues, including making tobacco relevant to AA and NHPI communities; needs assessment; and program evaluation.
  • Developing and advocating a national tobacco control policy framework for a comprehensive approach to AA and NHPI tobacco control issues

Members

APPEAL's members include over 600 community-based organizations, community leaders, community health centers, researchers, and state and local health departments.

Current funding sources