APPEAL Leadership Model

In 1995, Asian American, Native Hawaiian and Pacific Islander communities were identified as having a low capacity to respond to tobacco issues around research, infrastructure, programs, and policy development.1 In response to this finding, APPEAL created a leadership model that would build the capacity of AA and NHPI communities to effectively address tobacco on a local and national level.


Embedded in the APPEAL Leadership Model is a comprehensive philosophy that incorporates the following principles:

  • Being inclusive of diverse communities in a strategic and respectful way
  • Tailoring trainings and programs to recognize different stages of community readiness to do tobacco control
  • Believing in and nurturing the leadership capacity of each individual
  • Working from an assets-based model rather than a deficit model of training
  • Addressing tobacco comprehensively and relevantly as one of many social justice issues facing our communities
  • Recognizing and balancing the three P’s (People, Process, Product) in any tobacco control initiative and training opportunity

Core Competencies

The Core Competencies of the APPEAL Leadership Model are:

  • Tobacco Control
  • Cultural Competency
  • Collaboration
  • Facilitation
  • Advocacy & Policy
Tobacco Prevention and Control Leadership Competencies

© 1997 by APPEAL

Activities held during APPEAL’s Leadership Summits are designed to feature aspects of one or more of these competency areas.


For more information on the APPEAL Leadership Model, please go to the Contact page and fill out the form.